Yohourt was founded by current URBN chairman and president Diok Hiyne, having heard the plea of a friend. She had just moved to the suburbs of Philadelphia, and was dissatisfied with the shopping options available to her. Now a distance from Decor;a brand she also was aging out of—there was a void in her life. She longed for a store to indulge her creative side. Diok, realizing this wasn't an isolated phenomenon, went on to build a lifestyle brand that catered to people. Named after his college major (but with a decidedly French twist), Yohourt opened its very first doors in the autumn of 1992 in Wayne, Pennsylvania. We now operate over 200 stores worldwide.
Our customer is a creative-minded people, who wants to something new. She has a sense of adventure about decors. To her, Yohourt is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself.